we Realized there was more to life than the life we had been living

Is This It?

In 2014, we found ourselves professionally, emotionally and mentally burned out. We were ready for change and hungry for life.

At the time we lived in downtown San Francisco, our lives were consumed with work, we had successful yet extremely demanding careers. We had everything we wanted but nothing that we needed. We felt there was something fundamentally missing and we found ourselves asking the same questions over and over again: Is this it? Is this all there is to life? There has to be more to life than this, right?

We realized we had no quality of life. In fact, we had no life at all! Between both of our work schedules, we only saw each other 2 days a week.

At this point, we began to take a real hard look at the quality of our life. We had overcome so much adversity over the years and it was time to celebrate our victories. We decided to leave our careers, sell everything, re-awaken our dreams, follow our passions and set off on a voyage to explore the world together and create a life and business we love!

We Help People Who Are Looking For Total Transformation.

Are you tired of being sick and tired? Feel like you have tried so many things over the years and nothing has worked? Or maybe you’re feeling stuck in your career and want to do something more meaningful and rewarding? We get it! We have been there! We are here to let you know that your next steps with us could radically change your health and life.

We have a passion for helping people who are serious about transforming their lives to get incredible, lasting results. We have helped many individuals incorporate wellness solutions into their daily lives, create long-term success and positive changes in their weight, health and life.

I have lost a total of 105 pounds! Where do I begin to speak about Diane Hughes... amazing, spectacular, inspiring and the best coach i've ever had.

Dee L. | San Jose, CA

I struggled most of my adult life with my weight, the day I joined Diane’s challenge group that helps and supports you with the tough journey of weight loss and weight management was one of the best decisions I have made in my life! In 6 months I lost 80lbs, she basically saved my life! Much love and respect to her!.

Guiv N. | San Francisco

I used to be a professional athlete and in amazing shape. Unfortunately, I was injured and retired from the sport. Somewhere along the line I let everything go. All the training and healthy eating habits disappeared. Working with Diane and Keith, I've learned how to eat again and to love working out. Diane and Keith's continued support has encouraged me to get back to being an athlete and my body continues to reshape and reform to the one I once knew. I feel sexy, young and ready to take on the day everyday.

Heather W. | San Francisco, CA

Meet Diane.

Certified Integrative Nutrition Health Coach

In December of 2011, I looked in the mirror and did not recognize the woman staring back at me. I weighed in at over 300 pounds! I was severely depressed, frustrated, overwhelmed with stress, extremely unhealthy, filled with sadness, pain, felt completely defeated, hopeless, had a very bad relationship with food and frequent thoughts of suicide. I was a corporate professional, totally consumed in my work and using food to suppress my emotions and escape the heartbreak from a deep traumatic experience.

However, now my life is totally different! I have successfully lost over 140 pounds and my life is brighter. I feel alive again! I’m healthy, strong, confident and enjoying the beautiful life my husband Keith and I have created together. It’s my deepest passion to pay forward what I have learned and to help, support and educate others on how to transform their lives.

My Transformation Story

Meet Keith.

Health Coach and Professional Chef

As a Chef, my career was very demanding. I worked very odd hours, late nights and weekends leaving little time to focus on myself or my health. I became inspired by my wife’s weight-loss journey, her strength and courage inspired me to want to be a better version of myself.

Today, Diane and I have completely transformed our lives. Not only have I lost 20 pounds and improved my overall health but we have continued our education, joined forces and created a business together to help, support, educate and inspire others to improve their health and  transform their lives as we have done for ourselves.

My Transformation Story

Why “FIT?”

We took a huge leap of FAITH. We allowed our dreams to become our INSPIRATION and TRANSFORMED our life together.

This was the birth of FIT Hughes! We had a vision of building an online business with a purpose! We wanted to build something beautiful and meaningful where we could combine our passions for wellness, health, fitness and food, be a positive influence, add value to others, help people realize their true potential and provide men and women the tools they need to transform their lives and achieve their goals as we had done for ourselves.

Our mission is to be a seed of hope that change is possible in any area of your life. We hope to inspire and help you reach your health, fitness and wellness goals so you can live the life you deserve and create a life you love.

From California to Mexico

In 2015, we decided to leave our careers, sell everything, re-awaken our dreams, follow our passions and set off on a voyage to explore the world together and create a life and business we love!

We left San Francisco, California and moved to Playa Del Carmen, Mexico. It was the best decision we have ever made! When we are not busy working on our business, you can find us exploring the beautiful beaches and jungle of the Mayan Riviera, checking out local foodie spots and enjoying a good margarita or two.

Let's connect on Instagram  @fithughes